I'm a writer with more than 20 years of experience, first in journalism and now in marketing. The biggest difference?

All the spreadsheets.

But the essential elements of good writing remain the same: evocative language, rhythmic structure, a distinctive voice and, when the stars align just right, the perfect turn of phrase.

Aside from that, here’s a little more about me real quick.

Likes

+ When the vegetable soup is available at the Whole Foods hot bar.

Dislikes

+ When it leaks inside the bag on the drive home : (

Hobbies

+ Taking photos.

+ Going to see live music.

+ Taking photos when I go to see live music.

Social Security number

+ Great, you’re still paying attention!

That about covers it for now. Anything else you’d like to know? Email me at matt.sober@gmail.com. Cheers!